LEGO Series 27 Minifigures has been on shelves for just over a week – and that means a week of using Brick Search’s best-ever minifigure scanner to find out what’s in the box. Here are the numbers behind seven days in the life of Brick Search, you guys…
Series 27 is the first LEGO Collectible Minifigures release since we upgraded our LEGO minifigure scanner as part of Brick Search Plus. Faster than ever and able to scan multiple boxes online or offline, the release of Series 27 CMFs was the first chance for all of you to get hands-on with this new, improved scanner.
How do the numbers stack up for this new era of the app? Well, the seven days between January 1 and January 8 saw a surge in downloads – 33,394 to be precise – as well as memberships and usage, with some fascinating insights found in the numbers.
LEGO minifigure scans day by day
January 1 – While a handful of locations had Series 27 minifigures available early, Wednesday January 1, 2025 was the first day they could be claimed in most of the rest of the world. But that was also, of course, New Year’s Day.
Not every LEGO Store or LEGO retailer was open, some LEGO fans were sleeping off their New Year’s Eve celebrations and, with the weekend just a few days away, some LEGO fans were happy to wait, safe in the knowledge that – armed with their trusty Brick Search minifigure scanner – they’d be able to get the minifigures they wanted in a few days’ time.
So while January 1 was a busy day for Brick Search, it would get a whole lot busier as the week went on.
January 1 scans: 615,532
January 2 – Maybe the hangovers cleared, maybe the pre-orders arrived – whatever the reason, use of Brick Search’s minifigure scanner exploded on January 2. The scramble to get the most-wanted Series 27 minifigures was well and truly on.
Brick Search’s LEGO minifigure scanner was used more than four times as much on January 2 than it was on January 1, skyrocketing to more than 2.5 million uses. Friday January 2 would prove to be the day with the most uses of our LEGO minifigure scanner.
Chris and Matthew from Brick Fanatics took Brick Search’s minifigure scanner with them to the Leeds LEGO Store, and had trouble finding the in-demand Wolfpack Beastmaster.
January 2 scans: 2,540,548
January 3 – The third day of January saw another day of more than 2 million scans on Brick Search’s LEGO minifigure scanner. That Wolfpack Beastmaster minifigure was still proving hard to find…
January 3 scans: 2,201,670
January 4 – The first Saturday after Series 27 minifigures were officially released was the busiest day of the first week of January for Brick Search in terms of users, and a close second in terms of use of our LEGO minifigure scanner.
January 4 scans: 2,462,976
January 5 – Sunday wasn’t quite a day of rest. There were still more than 1 million scans on Brick Search’s LEGO minifigure scanner – around half of the day before, but twice as many as January 1. The hunt for Series 27 minifigures was evidently still on.
January 5 scans: 1,297,458
January 6 – New week, same story – still more than 1 million scans on Brick Search’s LEGO minifigure scanner, and slightly up from Sunday. Shouldn’t you people have been at work?
January 6 scans: 1,286,400
January 7 – Uses of Brick Search’s minifigure scanner crept up a little on Tuesday, back to 1.4 million. That’s more than a million Series 27 minifigure boxes having their contents revealed as if by magic.
January 7 scans: 1,500,594
January 8 – And so we come to the end of the first week of LEGO Series 27 minifigure hunting. Another 1.7 million scans took place on Wednesday as LEGO fans around the world continued to search for the Series 27 minifigures they wanted.
January 8 scans: 1,732,840
In total…
Total scans on Brick Search’s LEGO minifigure scanner, January 1–8: 13,738,018
Number of Brick Search users, January 1–8: 80,526
That works out at, on average, 1,717,252 minifigures scanned a day, and 11,503 users scanning 149 minifigure boxes each!
Brick Search in the charts
Brick Search Plus launched in late 2024 and allows LEGO fans to scan as many times as they want to find the minifigures they are after.
The release of Series 27 minifigures saw Brick Search Plus memberships skyrocket, with Brick Search climbing high in the top grossing Android shopping app charts in multiple countries.
Where did Brick Search’s users come from?
LEGO is of course an international hobby, and Brick Search’s minifigure scanner was used all over the world in the first week of January.
The United States was the country that used our minifigure scanner the most, with 2,517,571 scans – just ahead of the United Kingdom’s 2,427,977.
Honourable mentions to Canada (468,924), Italy (435,718) and Sweden (177,550).
Beyond the first week…
Series 27 minifigures will remain on the shelves for months, so don’t fear if you haven’t got the minifigures you wanted just yet – there’s still time, and Brick Search’s best-ever minifigure scanner will be here to help.
Brick Search is available for iOS devices here, and for Android devices here (bonus stat: 56% of Brick Search users between January 1 and January 8 were on an Android device). To become a Brick Search Plus member and get unlimited use of the best-ever LEGO minifigure scanner, upgrade via the My Account menu, as pictured below.
Annual Brick Search Plus members not only get unlimited use of the minifigure scanner but a £30 voucher to use at The Minifigure Store (UK & Europe only; terms and conditions apply), access to the Brick Search Plus Discord server – where we’ll share future plans for Brick Search and get members’ feedback – and the Brick Search Plus newsletter.
An annual Brick Search Plus membership is £19.99 / $29.99. Read this FAQ for more information about Brick Search Plus.
The next release of Collectible Minifigures will be in May, but these are a little different – simply Collectibles, in a partnership with F1. The sets might be different, but Brick Search’s minifigure scanner will still be there.
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